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Social media campaigns

IMS is committed to driving partner effectiveness by a deep understanding of context specific solutions and comparative perspectives. Here you can find inspiration on how to reach youth audiences through social media and new content products.
It is a showcase of best practice of how fact checked public interest journalism can be produced for youth audiences from media producers in the global south.
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The story of the disabled residents of Grenfell

The story explores the aftermath of a fire in a tower block in London, UK, speaking to disabled residents about their experiences.

Created by: The News Movement

Primary format: Interactive mutimedia

  • The story of the disabled residents of Grenfell

    The story explores the aftermath of a fire in a tower block in London, UK, speaking to disabled residents about their experiences.

    Go to campaign

    Primary format: Interactive mutimedia

    Country of publication: UK

    Primary language: English

    Total reach metrics: 25.4k on tiktok is their highest metric at the moment, they reached over 4 million views since they launched on the platform

    Total engagement metrics: 284.4K likes on tiktok

    Comments from publisher:

    The publication is in ‘beta’ mode and is starting out but their phone first model has interesting lessons for established publishers who are trying to reach audiences who access information solely on mobile.

  • We who remain

    The story follows the conflict in Sudan and allows you to explore the history of it through the lives of four people, a journalist, a rebel soldier, a mother and a student. It’s a powerful immersive story and a great example of how you can develop your work into VR format on serious topics

    Created by: NYT, AJ+, Arte

    Primary format: Virtual Reality Film

  • We who remain

    The story follows the conflict in Sudan and allows you to explore the history of it through the lives of four people, a journalist, a rebel soldier, a mother and a student. It’s a powerful immersive story and a great example of how you can develop your work into VR format on serious topics

    Go to campaign

    Primary format: Virtual Reality Film

    Country of publication: Multiple locations (film in sudan)

    Primary language: English

    Comments from publisher:

    NYT app has lots of AR and VR experiences updated daily: https://www.nytimes.com/interactive/2017/03/14/magazine/we-who-remain-vr.html?_r=0

    Created by: NYT, AJ+, Arte

    NYT are at the forefront of digital development and are drivers for AR and VR in news. In this example finished in 2017, we see the first character-driven VR film shot in an active war zone.

  • Treasures

    A series of multimedia articles about less known, unique and sometimes bizarre museums about Belarusian history and cultural heritage with the effects of virtual presence. This story focuses on the kingdom of wooden people, a museum within the Pruzhany district. The founder of the museum created wooden figurines representing Belarusian life and old folk tales.

    Created by: Citydog.by

    Primary format: Photography, Mobile journalism, Text

  • Treasures

    A series of multimedia articles about less known, unique and sometimes bizarre museums about Belarusian history and cultural heritage with the effects of virtual presence. This story focuses on the kingdom of wooden people, a museum within the Pruzhany district. The founder of the museum created wooden figurines representing Belarusian life and old folk tales.

    Go to campaign

    Primary format: Photography, Mobile journalism, Text

    Country of publication: Belarus

    Primary language: Belarussian

    Total reach metrics: 39k followers on Facebook

    Total engagement metrics: 31k likes on Facebook

    Comments from publisher:

    Citydog have gone on to do another MOJO series with Samsung focused on people who have had radically changed careers. They also have microinteractions embedded into their website- Those include:
    – Like/dislike icons in the comments ( customized them, so that the like is a dog’s paw and dislike is a poop. Example in comment section: https://citydog.by/post/rest-chronicles-feb02/#comments

  • #EnaZeda (Me Too)

    Inkystories focused on #EnaZeda — which means #MeToo in the Tunisian dialect. Using the hashtag #HerNameIs, the podcast series documents personal stories of sexual harassment, abuse, assault, violence and murder. “Women on borrowed time, from abuse to femicide” tells the stories of “women who have been victims of violence, some of which led to their death. Inkyfada podcast highlights these tragedies, the extent of which is underestimated considering the lack of official numbers on femicides in Tunisia.”

    Created by: InkyFada

    Primary format: Podcast, Text

  • #EnaZeda (Me Too)

    Inkystories focused on #EnaZeda — which means #MeToo in the Tunisian dialect. Using the hashtag #HerNameIs, the podcast series documents personal stories of sexual harassment, abuse, assault, violence and murder. “Women on borrowed time, from abuse to femicide” tells the stories of “women who have been victims of violence, some of which led to their death. Inkyfada podcast highlights these tragedies, the extent of which is underestimated considering the lack of official numbers on femicides in Tunisia.”

    Go to campaign

    Primary format: Podcast, Text

    Country of publication: Tunis, Tunisia

    Primary language: Arabic and French

    Total reach metrics: 119k followers on Facebook

    Total engagement metrics: 118k likes on Facebook

    Comments from publisher:

    With a particular focus on investigation, contextualization, and data visualization, Inkyfada produces content that helps a diverse readership understand and engage in the politics that impact their lives.

    Created by: InkyFada

    Inkyfada is an independent, nonprofit media group founded in 2014 by a team of journalists, developers, and graphic designers with the goal of supporting the public interest through innovative journalistic content and “interactive storytelling”.

    Read more: www.inkyfada.comContact: contact@inkyfada.com
  • Impact: Fresh Water Supplied to Budgam Village After Four Months

    A way to create change through journalism. The residents of Dadina village in Budgam have been suffering due to the lack of safe drinking water for the last four months. “After our video report – we raised this issue with the concerned Public Health Engineering department of Budgam, and after a due follow up with the officials a new pipeline was installed and water is now being provided to the locality of more than 1000 people.”

    Created by: Kashmir Unheard

    Primary format: Video

  • Impact: Fresh Water Supplied to Budgam Village After Four Months

    A way to create change through journalism. The residents of Dadina village in Budgam have been suffering due to the lack of safe drinking water for the last four months. “After our video report – we raised this issue with the concerned Public Health Engineering department of Budgam, and after a due follow up with the officials a new pipeline was installed and water is now being provided to the locality of more than 1000 people.”

    Go to campaign

    Primary format: Video

    Country of publication: Kashmir

    Primary language: Kashmiri/Koshur

    Total reach metrics: 158k followers on Facebook

    Total engagement metrics: 113k likes on Facebook

    Comments from publisher:

    Community Correspondents spread across 16 districts of Jammu and Kashmir. “First, we look out for the ‘unheard’ stories of our communities; these are often the stories of the remote villages that don’t appear in the news, and of the women who so often in our culture are silenced. Next, we convene community gatherings to discuss our stories and make sure we have the community’s support and we’ve understood the message they want to send the world. Then, we identify a ‘call to action:’ something that you, our viewers, can do to support their efforts. Finally, we publish our videos and share them with the world.”

  • Virtual Elections Game

    A clever, innovative and unique way to cover elections. This interactive game and virtual ballot allows readers to partake in their own election of a new Syrian president. It’s a site within the main site and includes news about the real elections in Syria. “The project consists of virtual elections that simulates the Syrian presidential elections and offers an opportunity to engage in a virtual democratic experience through an interactive game designed and presented by Rozana on its platforms, which will contribute to opening various discussions and dialogues on the democratic process and elections.”

    Created by: Rozana FM

    Primary format: Game/bot

  • Virtual Elections Game

    A clever, innovative and unique way to cover elections. This interactive game and virtual ballot allows readers to partake in their own election of a new Syrian president. It’s a site within the main site and includes news about the real elections in Syria. “The project consists of virtual elections that simulates the Syrian presidential elections and offers an opportunity to engage in a virtual democratic experience through an interactive game designed and presented by Rozana on its platforms, which will contribute to opening various discussions and dialogues on the democratic process and elections.”

    Go to campaign

    Primary format: Game/bot

    Country of publication: France and Syria

    Primary language: Arabic & English

    Total reach metrics: 1M followers on Facebook, 15.8k on Instagram

    Total engagement metrics: 1M likes on Facebook

    Comments from publisher:

    The station’s editorial team is now set up in Paris because many Arab-speaking journalists live there and it operates from a secret location in the capital to avoid any retaliation from the Syrian regime. The station has come a long way. With 8 million listeners nowadays, the station employs around 20 people and has a network of around 30 independent journalists that it can call upon. Its credo is to displace the Syrian regime by effecting change in society.

    Created by: Rozana FM

    Radio station run by and for Syrians, but broadcasting out of a secret location in Paris. Programmes tackle sometimes controversial topics. They also have a video series, written articles and cartoons. Dodo is their kids’ radio programme. They have an interactive “game” where Syrians (who feel the elections are undemocratic) can vote and elect their president. This interactive project was part of a campaign aimed at covering the presidential elections in Syria. “Rozana’s chief strength lies in its network of professional reporters inside Syria, who transmit what is happening on the ground with the highest standards of professionalism.”

    Read more: https://www.rozana.fm/en/about-usContact: info@rozana.fm OR rozana.fm@rozana.fm or lina.chawaf@cmfe.eu
  • Masculinity- S7 E03 Talk Up Yout TV

    A panel of young people are given a full 30 minute show to debate topical issues that are affecting their lives. In this story example they are talking about masculinity and the pressures put on men in Jamaica. This particular episode aired four years ago and the organisation has been going since 2010.

    Created by: Talk Up Yout

    Primary format: Video, Radio

  • Masculinity- S7 E03 Talk Up Yout TV

    A panel of young people are given a full 30 minute show to debate topical issues that are affecting their lives. In this story example they are talking about masculinity and the pressures put on men in Jamaica. This particular episode aired four years ago and the organisation has been going since 2010.

    Go to campaign

    Primary format: Video, Radio

    Country of publication: Jamaica

    Primary language: English

    Total reach metrics: Broadcasted on national radio and television

    Comments from publisher:

    Talk up yout go into schools and train students in production and then also provide them with a chance to share their voice/concerns with the general public. Their website also contains advice for young people on a variety of subjects from help with math homework to mental health support.

  • The boy who, according to the Hungarian government, does not exist (translated)

    Tackling a taboo topic in a country where press freedom – and gay rights – are under threat. This story explores the life of a transgender boy who the government refuses to acknowledge. Bravely reporting on the issue… Hungary banned adoption by same-sex couples and barred transgender people from changing their legal gender in 2020. In 2021, the government clamped down even further.

    Created by: 444

    Primary format: Video

  • The boy who, according to the Hungarian government, does not exist (translated)

    Tackling a taboo topic in a country where press freedom – and gay rights – are under threat. This story explores the life of a transgender boy who the government refuses to acknowledge. Bravely reporting on the issue… Hungary banned adoption by same-sex couples and barred transgender people from changing their legal gender in 2020. In 2021, the government clamped down even further.

    Go to campaign

    Primary format: Video

    Country of publication: Hungary

    Primary language: Hungarian

    Total reach metrics: 217k subscribers on YouTube

    Total engagement metrics: 75,478 views, 1.7k likes on this story

    Comments from publisher:

    Hungary is ranked 92 in the World Press Freedom Index. AFP is currently working with 444 on a 15 month pilot, which will see journalists developing their own digital verification production.

  • Students in Tripoli rebel against harassment

    Vertical video about how students stormed their principal’s office after he sided with a teacher who has been accused of sexual harassment. Includes, mobile footage, interviews with girls allegedly harassed by him, social media messages they’ve received. Reporter and interviewees appear in a circle at top right of screen while visuals keep rolling. Clever title – “Today’s lesson from students in Tripoli: This is how you pursue harassers.”

    Created by: Megaphone

    Primary format: Video

  • Students in Tripoli rebel against harassment

    Vertical video about how students stormed their principal’s office after he sided with a teacher who has been accused of sexual harassment. Includes, mobile footage, interviews with girls allegedly harassed by him, social media messages they’ve received. Reporter and interviewees appear in a circle at top right of screen while visuals keep rolling. Clever title – “Today’s lesson from students in Tripoli: This is how you pursue harassers.”

    Go to campaign

    Primary format: Video

    Country of publication: Tripoli - for this story

    Primary language: Arabic, English subtitles

    Total reach metrics: 5.3 million monthly views on all platforms

    Comments from publisher:

    Many of the journalists are also activists and have held a megaphone in the streets at some point during uprisings or protests, hence the name of the publication. The group saw a large gap in what traditional media in the country was offering to a mostly-young part of the population who became increasingly opposed to the sectarian parties that have ruled the country since the civil war ended in 1990. “We act as a watchdog to both the political establishment and the media landscape, exposing misleading and inaccurate stories and statements.”

    Created by: Megaphone

    Independent media platform that produces explainer multimedia content covering local Lebanese news. Analytical and critical content adapted to digital media – multimedia or text. Aim is to “demystify Lebanese politics, and bring it closer to audiences that feel alienated by the approach of mainstream media”. Strive to hold government and authorities accountable. Also did an explainer series on the collapse of the economy.

    Read more: https://megaphone.news/رسالة-لمن-بقي-هناContact: team@megaphone.news
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